DCCC business interests are organized into “verticals” for ease of communication, because it is consistent with a merchant banking approach, and to facilitate ease of exit creating more certainty of liquidity for shareholders. Further, the structure allows for third party investors to participate at the DCCC and/or platform company level. Verticals are divided between those businesses DCCC considers to be traditional and those it considers to be disruptors, changing the way pet owners think about feeding and caring for their pets.