Dane Creek Capital Corp. Announces Acquisition of RawPaw Pet Supplements and Frozen Raw Food for Dogs and Cats

PetPlate kettle cooked meals are made from fresh meats and vegetables

MISSISSAUGA, Ontario, March 22, 2019.

Transaction highlights the growing connection between raw food feeding and use of natural supplements for pets


— Dane Creek Capital Corp. (‘DCCC’ or the ‘Company’) has announced its acquisition of RawPaw Natural Foods (‘RawPaw’) a distributor and marketer of pet supplements designed to complement a raw pet food diet. Based in Dorval, Quebec, RawPaw was founded in 2012 by Farah Socran. RawPaw natural pet health supplements can be found in pet specialty retailers across Canada.

The purchase price represents approximately 1.3 times trailing 12-month revenue. Under the terms of the deal the Company will pay a portion in cash and the remainder in equity from its subsidiary United Pet Supplements Inc. (‘United Supplements’). RawPaw represents the third company held by United Supplements, following the recently announced acquisition of Bonnie & Clyde Premium Pet Goods (‘Bonnie & Clyde’) and the establishment of Baie Run Pet Products Inc. in 2017. DCCC will continue to own a significant majority of United Supplements. Socran will remain President of RawPaw and take a senior management role with United Supplements reporting to Jon Caldwell, President of United Supplements and founder of Bonnie & Clyde. No other terms were announced.

The acquisition represents DCCC’s sixth investment in a female-founded and/or operated business. DCCC is committed to supporting women in business, with more than 50% of invested capital to date having been directed to women-run companies.

‘We are pleased to be making this announcement,’ said Mark Warren, Chairman & CEO of DCCC. ‘The acquisition of RawPaw gives us further strength in the fast-growing area of natural pet supplements and supports our growing belief in the connection between raw feeding and the use of pet supplements. Pet owners are becoming increasingly proactive about the health of their pets, seeking preventative options like a better diet and supplementation to improve longevity and overall wellness.

Socran is a graduate of both Carleton and Concordia Universities and also has a certificate in animal nutrition. RawPaw powdered supplements can be found in Quebec, Ontario and the Maritimes. In addition to the supplements business, Socran offers consultations and develops individually customized meal plans for pet owners, including raw meat meals, bones, and pureed frozen fruit and vegetable supplements available through RawPaw’s online store. RawPaw raw pet food is locally distributed with availability concentrated in the west end of Montreal and surrounding municipalities.

‘I am very excited to become part of the United Supplements team,’ said Socran. ‘I’m excited for the opportunity to share my knowledge and improve the health and wellness of pets across Canada, promoting a holistic approach to pet nutrition pairing natural supplements with the benefits of a raw diet.

RawPaw products will be displayed by DCCC at the Global Pet Expo taking place in Orlando this week. Those attending can visit booth #945 to learn more, or visit www.danecreekcap.com or www.RawPaw.ca.


Social Media

Facebook: @RawPaw


Jon Caldwell, President 
United Pet Supplements Inc. 

Amanda Zaharchuk, VP, Marketing & Communications
Dane Creek Capital Corp. 
(647) 228.1557

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The Pethealth Story

DCCC Chairman & CEO Mark Warren is the founder and former President & CEO of Pethealth Inc. which he formed in 1998. Under his leadership, Pethealth became the leading aggregator of new pet and pet owner data, the largest provider of cloud-based software to the companion animal industry, one of the largest providers of pet insurance in the US, UK & Canada and the world’s largest provider of companion animal microchip technology.

Pethealth was acquired by Fairfax Financial Holdings Limited (‘Fairfax’) in November, 2014 for all cash consideration of C$100M representing 2.1x twelve months trailing revenue, 19.6x twelve months trailing EBITDA and a 69% premium to the common share price.

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We are entrepreneurs ourselves. We understand the challenges you face and have hands on experience turning good ideas into profitable ventures.

We know the pet industry and we’ll lend our strategic insights to the advancement of your business, whether you’re looking to sell or seeking investment.
Our review process is fast. We personally select each investment and work with our small board of directors and investment committee groups to make quick decisions.
Once approved, you’ll have sale proceeds or investment funds in hand in 60-90 days. 
We provide back office management support so you can focus on what matters most, whether that’s moving onto your next venture or growing your business in partnership with us.

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Glen Tennison