MISSISSAUGA, Ontario, March 22, 2019.
Transaction highlights the growing connection between raw food feeding and use of natural supplements for pets
— Dane Creek Capital Corp. (‘DCCC’ or the ‘Company’) has announced its acquisition of RawPaw Natural Foods (‘RawPaw’) a distributor and marketer of pet supplements designed to complement a raw pet food diet. Based in Dorval, Quebec, RawPaw was founded in 2012 by Farah Socran. RawPaw natural pet health supplements can be found in pet specialty retailers across Canada.
The purchase price represents approximately 1.3 times trailing 12-month revenue. Under the terms of the deal the Company will pay a portion in cash and the remainder in equity from its subsidiary United Pet Supplements Inc. (‘United Supplements’). RawPaw represents the third company held by United Supplements, following the recently announced acquisition of Bonnie & Clyde Premium Pet Goods (‘Bonnie & Clyde’) and the establishment of Baie Run Pet Products Inc. in 2017. DCCC will continue to own a significant majority of United Supplements. Socran will remain President of RawPaw and take a senior management role with United Supplements reporting to Jon Caldwell, President of United Supplements and founder of Bonnie & Clyde. No other terms were announced.
The acquisition represents DCCC’s sixth investment in a female-founded and/or operated business. DCCC is committed to supporting women in business, with more than 50% of invested capital to date having been directed to women-run companies.
‘We are pleased to be making this announcement,’ said Mark Warren, Chairman & CEO of DCCC. ‘The acquisition of RawPaw gives us further strength in the fast-growing area of natural pet supplements and supports our growing belief in the connection between raw feeding and the use of pet supplements. Pet owners are becoming increasingly proactive about the health of their pets, seeking preventative options like a better diet and supplementation to improve longevity and overall wellness.’
Socran is a graduate of both Carleton and Concordia Universities and also has a certificate in animal nutrition. RawPaw powdered supplements can be found in Quebec, Ontario and the Maritimes. In addition to the supplements business, Socran offers consultations and develops individually customized meal plans for pet owners, including raw meat meals, bones, and pureed frozen fruit and vegetable supplements available through RawPaw’s online store. RawPaw raw pet food is locally distributed with availability concentrated in the west end of Montreal and surrounding municipalities.
‘I am very excited to become part of the United Supplements team,’ said Socran. ‘I’m excited for the opportunity to share my knowledge and improve the health and wellness of pets across Canada, promoting a holistic approach to pet nutrition pairing natural supplements with the benefits of a raw diet.‘
Jon Caldwell, President
United Pet Supplements Inc.
Amanda Zaharchuk, VP, Marketing & Communications
Dane Creek Capital Corp.