Renewal coincides with release of “Talk to Us” campaign video in association with documentary film featuring raw pet food manufacturers in Canada and US
EDMONTON, ALBERTA – April 17, 2018. Mountain Dog Enterprises Inc. (‘Mountain Dog’) is pleased to announce it has renewed its HACCP Canada (‘HACCP’) certification for the 9thconsecutive quarter this month.
Mountain Dog is one of Canada’s oldest and largest brands in the raw pet food industry and the only manufacturer in Canada that is HACCP Canada certified. HACCP or ‘Hazard Analysis Critical Control Points’ certification is an internationally recognized food safety and quality control protocol established to regulate the production and sale of human foods. Administration of Mountain Dog’s HACCP program includes detailed record keeping to ensure traceability, the presence of a qualified quality assurance person during production hours, onsite lab testing for both ingredients and post-production raw pet food meals, daily reporting, and rigorous food safety training for staff. Mountain Dog has maintained its certification since July 2016 when it became the first raw pet food manufacturer in Canada to achieve the status.
“We are very proud of our team and facility and the work we do to maintain our HACCP certification,” says Dean Ricard, founder and CEO of Mountain Dog. “Becoming certified was a big step for us and requires ongoing administration but we feel it’s important to hold ourselves to that standard and offer pet owners in Canada raw pet food meals made to the same quality and safety standards as any raw meat product a family would have in their home and kitchen.”
The renewal coincides with the release of the “Talk to Us” campaign video featuring Mountain Dog as one of Canada’s top raw pet food manufacturers operating to the level of human food safety standards. The video was created by documentary film maker Kohl Harrington as part of a follow-up series to Pet Fooled, a film he also produced, highlighting the need for regulation in the pet food industry. Pet Fooled is currently available to watch on Netflix.
Both Ricard and Harrington are also participating in a follow-up webinar on May 12, 2018 during which pet parents can ask questions about Mountain Dog and Harrington’s experiences visiting pet food manufacturers and speaking with pet nutrition experts across the country. Interested pet parents can sign up for the webinar here.
“We believe an open dialogue is an important part of building trust with pet parents and retailers,” says Ricard. “And we keep an open-door policy. We invite anyone interested in seeing for themselves to visit our facility and see how Mountain Dog Food is made.”
Mountain Dog’s manufacturing facility and retail store is located at 14503 121A Avenue in Edmonton, Alberta. Mountain Dog raw food is also sold at over 300 pet specialty retail stores across Canada including popular chains like Global Pet Foods and Tail Blazers. Mountain Dog is wholly owned by Dane Creek Capital Corp., the Mississauga-based pet industry merchant bank. For more information about Mountain Dog, including how to switch to a raw pet food diet, understanding raw pet food nutrition, and product information visit www.mountaindogfood.com.
Dean Ricard, Founder & CEO
Mountain Dog Enterprises Inc.
1 (800) 769.3663
Amanda Zaharchuk, VP Marketing & Communications
Dane Creek Capital Corp.
1 (289) 814.2495