Dane Creek Capital announces the acquisition of Bonnie & Clyde Premium Pet Goods

PetPlate kettle cooked meals are made from fresh meats and vegetables

MISSISSAUGA, Ontario, March 20, 2019.

First acquisition of 2019 by the pet industry’s merchant bank aims to take advantage of the growing use of natural health supplements by pet owners

(GLOBE NEWSWIRE) — Dane Creek Capital Corp. (‘DCCC’, or the ‘Company’) is pleased to announce the acquisition of Bonnie & Clyde Premium Pet Goods (‘Bonnie & Clyde’), representing the Bonnie & Clyde brand of high-quality pet supplements designed to enhance the health and wellbeing of dogs and cats. Bonnie & Clyde is based in Quebec City and was founded by Jon Caldwell, a veteran of the Canadian Armed Forces. Bonnie & Clyde supplements are sold in pet specialty retail stores in Canada and via online channels in the United States. DCCC will be featuring Bonnie & Clyde supplements at the Global Pet Expo in Orlando, FL from March 20 – 22.

The purchase price represents approximately 1.3 times trailing 12-month revenue. Under the terms of the deal DCCC will pay a portion in cash and the remainder in equity from its subsidiary, United Pet Supplements Inc. (‘United Supplements’). United Supplements was created to hold DCCC’s growing stable of pet supplements businesses including its existing Baie Run product line of 16 different oil and powder supplements. DCCC will retain a substantial majority in United Supplements with the completion of this acquisition. Caldwell will assume the role of President of United Supplements. No other terms were announced.

‘We are pleased to be making this announcement,’ says Mark Warren, Chairman and CEO of DCCC. ‘Petowners are more and more looking to add natural health supplements to their pets’ diets, mirroring their growing use of supplements for their own health. This is even more pronounced amongst the rapidly increasing number of pet owners switching to raw diets for their dogs and cats, an area where we have also been very active. We are also very pleased to be adding Jon to our team. We honour his military service for Canada and celebrate his success at building Bonnie & Clyde into a leading brand which in both distribution and design will complement our existing brands.’

Bonnie & Clyde is named after Jon and his wife Justine’s two rescued cats. The Bonnie & Clyde line of supplements includes wild omega-3 oils and joint health powders.

‘I am delighted to be joining the DCCC team as President of United Supplements,’ said Caldwell.  ‘I am excited for the opportunity to grow the business both through acquisition and organically by aligning the portfolio of supplements brands with the other pet food and treats companies under the DCCC umbrella.’

Caldwell’s distinguished four-year service in the Canadian military included eight months in Afghanistan during 2011 and 2012. He founded Bonnie & Clyde in 2015.


Social Media

Bonnie & Clyde Premium Pet Goods
Facebook: @BnCPetGoods
Instagram: @bonnieandclydepetgoods
Twitter: @BnCPetGoods

Baie Run Pet Products
Facebook: @BaieRunPet
Instagram: @baierunpets
Twitter: @BaieRunPets


MacKenzie Keillor, VP, M&A & Strategic Initiatives
Dane Creek Capital Corp.
(902) 880.1550 

Amanda Zaharchuk, VP Marketing & Communications
Dane Creek Capital Corp.
1 (289) 814.2495

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The Pethealth Story

DCCC Chairman & CEO Mark Warren is the founder and former President & CEO of Pethealth Inc. which he formed in 1998. Under his leadership, Pethealth became the leading aggregator of new pet and pet owner data, the largest provider of cloud-based software to the companion animal industry, one of the largest providers of pet insurance in the US, UK & Canada and the world’s largest provider of companion animal microchip technology.

Pethealth was acquired by Fairfax Financial Holdings Limited (‘Fairfax’) in November, 2014 for all cash consideration of C$100M representing 2.1x twelve months trailing revenue, 19.6x twelve months trailing EBITDA and a 69% premium to the common share price.

So Why us?

We are entrepreneurs ourselves. We understand the challenges you face and have hands on experience turning good ideas into profitable ventures.

We know the pet industry and we’ll lend our strategic insights to the advancement of your business, whether you’re looking to sell or seeking investment.
Our review process is fast. We personally select each investment and work with our small board of directors and investment committee groups to make quick decisions.
Once approved, you’ll have sale proceeds or investment funds in hand in 60-90 days. 
We provide back office management support so you can focus on what matters most, whether that’s moving onto your next venture or growing your business in partnership with us.

Get in Touch

Phone: +1 (905) 291-0103
Fax: +1 (905) 296-1165

Mark Warren


Glen Tennison